If you’re researching ways to increase traffic to your business website and rank higher with search engines – like Google, Yahoo, and Bing – then you’ll no doubt come across the term SEO.
What Is Search Engine Optimization?
Search Engine Optimization is often abbreviated as SEO. It is the process used to grow the amount of visitors to your website through organic search engine results – or in other words, search engine results that are not paid for.
But, if that term still makes you scratch your head, you’re not the only one. It’s an unfamiliar term for most business owners, but it’s important that you understand what it is so that you can benefit from it.
Here’s a simpler way to put it. SEO is something you do if you want to:
- Increase website traffic without having to dish out big money for ads
- Rank higher in the search engine results
- Attract web visitors who are looking for services or products like yours
- Keep up with your competitors on the web
What Does Search Engine Optimization Involve?
First and foremost, I always say SEO involves patience. If you do SEO the right way and use ethical practices, you’ll gradually see results from your hard work.
It’s like cultivating a tree from a seed – you can’t expect to plant the seed and see a tree the next morning. No, it takes time and patience. But if you keep caring for the tiny plant, eventually it turns into a large, beautiful tree.
There are many facets to SEO. There’s on-page SEO, off-page SEO, and technical SEO strategies you can utilize to grow your business.
These are the essential or basic SEO practices you should do, that involve a little of all three strategies mentioned above.
- Organize your site so that it’s easy for users to navigate and search engine friendly
- Select a keyword for every web page that’s relevant to your industry… one that your customers might use to look for your type of services or products.
- Sprinkle the keyword throughout the page so that it’s used the right amount of times in ratio to the amount of content on the page
- Write a page title and description that arouses interest in the reader using the selected keyword
- Add local meta tags to your code to specify where you are located and what geographical areas you serve, especially if you’re primarily a local business
- Create a sitemap and submit it to search engines like Google and Bing.
SEO doesn’t stop there. Nope! There’s much more you can do.
Those things will get you started on the road to success. But, if you want to take it further and keep going, here are some other things you can do.
- Create backlinks
- Regularly perform website maintenance
- Create local citations
- Continue to add new pages or blog posts
Sounds like a lot of work, right? Yes, this take a lot of knowledge and SEO changes from time to time but you don’t have to worry about that so much if I’m your designer. I can help you optimize your website.
How I Can Help Your Business Grow Using SEO
All the basic SEO practices mentioned above are included in my web design services. So you don’t have to worry about trying to do that yourself. I know the best practices when it comes to SEO for small business. I use SEO for my own business websites, so it only makes sense to do it for my clients too.
While I’m creating your website, I detail exactly what keyword I’ll use and write a title and description for your page. If you are providing the content, I will modify it to sprinkle in the keyword selected for the page.
Most importantly, after everything is done, I connect your site to Google Analytics and Google Search Console so that you and I can track the progress of your website.
Want to know more about my SEO services? Please check out my Professional SEO Services page.