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Have you heard that Google is ranking responsive websites better than sites that are not? It’s true. And it’s important that you act on that news for the sake of your website.

I’ll explain what is responsive web design and why you need to make use of it right away.

Responsive Web Design Example

What Is Responsive Web Design?

In simple terms, a responsive web design is a type of design that is created to scale up or down to fit a variety of screen sizes. Those screen sizes include smartphones, tablet devices, laptops, and desktop computers. Normally, a responsive website’s text, images, buttons, and navigation all expand and contract to the size of the device’s screen size.

A responsive website is:

  • Easier to read because the font size is large enough to read even on phones.
  • Only going to vertically scroll. It’s not going to have horizontal scroll where there is text and images displaying off to the side of the screen.
  • Favored by search engines like Google

Why is responsive design such a big thing now? Because more and more people are using their smart phones and tablets to surf the internet. So it has become a new best practice in web design that’s officially here to stay.

63% of Google searches were done via mobile devices.
(Statista, July 2019)

Why Is It Important To Switch To A Responsive Design?

Responsive website designs come with many benefits but there are three big reasons why responsive web design is important for you as a business owner.

1) Your Google Search Rankings

As I mentioned at the start of this article, Google officially configured it’s search algorithm to count responsiveness as a ranking factor starting in April 2015. This update would affects all sites that want to be found in organic searches.

2) Your website visitors

In comparison to a non-responsive website, a responsive site is more user friendly and less frustrating to view on a small device like a smartphone. The user doesn’t have to zoom in and out to read your text because the font size will automatically scale to the right size to be readable. The photos will load as a smaller size so that they are easier to see.

3) Your Time

A responsive template saves you time compared to it’s alternatives. For example, one alternative is that’s considered a mobile-friendly option that requires you to create a desktop version and a mobile version for each page on your website. That means it will require more of your time to create new pages and make edits to your site. On the other hand, when you create pages with responsive template or theme, you only have to create and edit one page that works for all devices.

Time To Make A Change?

As you can see, if you haven’t jumped on board and made your website responsive you have three great reasons to do so. For your business website or blog to be successful, it’s a must nowadays to have a responsive website.

Because this is such an important feature in a website, I only create responsive websites when I do redesigns or create brand new websites. If you are interested in learning more about my responsive website design services contact me today or visit my services pages on this site to learn more about what I include in my sites.

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