Every website owner knows that you should redesign your website every so often. Some go by the rule that you should redo your site every 3-5 years.
True, you should update your site often. But, should you base your website redesign solely on it’s age? The simple answer is no.
The best way to tell whether your site needs a redesign is to look at the subtle and not so subtle clues your website is giving you.
What are those clues? I’ll share them with you.
1. Your site looks outdated
Web design trends change every year some are subtle changes and others are major. You don’t want a website that looks like it’s stuck in another decade.
2. Your website isn’t responsive
This is a very important reason why you should get a redesign. A responsive website improves the usability of your website and responsive websites rank better with search engines. What is a responsive website? A responsive website is coded to shrink and enlarge in order to fit mobile devices like smartphones, and tablets.
There’s been a big surge in the number of people using smartphones and mobile devices to browse the web. As a matter of fact, 63% of Google searches are done via mobile devices. (Statista)
3. Your content is outdated
Outdated content is any time-sensitive text or image that’s still live on your site although a certain date or time has passed. But simply having outdated content, doesn’t necessarily mean you need a redesign. If it’s a small amount of information that needs to be updated, you can easily delete/replace that old content and move on.
Yet, a redesign is in order if you find yourself having to delete a lot of information and your site is stripped down to the bare bones. If that’s the case, it’s a good time to rebuild your website again.
4. Your business has grown or changed, but your site doesn’t reflect it
Have you made big changes to your business? Then it’s very likely that your website needs big changes too. You always want to present a consistent look across all your business marketing materials. If you are a brick and mortar business, your website should match or mimic the experience a customer would have in your store or office.
If your website’s look doesn’t match your current branding, you need a redesign. I’ve worked with clients in the past that have dropped/added new services or products, updated their logo, changed color schemes, or changed their target market. Those are major changes that require the whole look of your site to be updated so that everything remains cohesive.
5. Your website is loading slow
Many people don’t want to sit and wait for a page to load. Chances are… if it doesn’t load in a second or two, they will move on. Redesigning your slow website will help especially if you are running on an old theme or template, or if you’re using heavy loading imagery, scripts, or fonts.
6. Your website is under performing and not converting customers… high bounce rate
You can tell whether or not you have a high bounce rate – the rate of speed a visitor comes and leaves your website – by looking at your website’s statistics.
Reasons a website’s bounce rate may be high include:
- the look is not appealing to your customers
- your site takes too long to load
- your content doesn’t speak to your target market
- your site isn’t responsive/mobile-friendly
Did you notice that the reasons a bounce rate may be high are some of the same reasons I list as signs you need a redesign? That’s because this is a problem created by a combination of other problems. So if you’re in denial that you need a redesign… your bounce rate will show it.
7. Your site isn’t functioning properly
Do your customers hit a snag when going through the check out process? Do your forms not work at all? Is there a disconnect somewhere in your website?
When your site doesn’t functioning properly, it’s frustrating… not only for you, but also for your customer. So it’s super important to get your site into shape. Some problems can be corrected with a quick fix. But other problems may be due to multiple parts of your site being broken. In the later case, you should be looking at a complete redesign to fully fix the issue and get your site back up and running properly.
If you see that your website could benefit from a redesign, don’t procrastinate! You are missing out on the benefits of having an updated website.